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- 2010 (124) (remove)
Global warming – reality or fantasy? Certainly, global warming is a dystopia linked to other catastrophes in human history, such as the Flood and Noah's Ark. Noah's belief in God saved his life and the life of his family. In our time, we need to sustain our belief in the human capacity to cooperate and survive. This is a necessary background when thinking of the future and analysing the border between fantasy and reality, between fear and paranoia, and in the process in which a new worldview takes form.
Erich Fromm and the Public Intellectual in Recent American History: An Interview with Larry Friedman
(2010)
The process of a de-territorialized or multilocal world productive system, which is more informational than industrial and more speculative than productive, has led to a crisis in social structures and the breakdown of identity referents that formerly had provided a sense of meaning to individual and social life. We are facing both a breakdown and a disarticulation of institutional and symbolic mediations from the past, and also a process of reorganization of differences and inequalities that are having a strong impact on identities. The individual and collective construction of subjectivity is acquiring multiple forms, some of them unexpected, others unprecedented. In what way does reality question psychoanalysis?
In this paper, I outline a history of critical marketing studies. The argument put forward that marketing lacks any substantive critical edge is questioned. In surveying our history and finding extensive engagement with a variety of critical perspectives, I connect these with appropriate literature from non-marketing sources to flesh out an account of our critical marketing heritage. I devote considerable attention to the period 1940 to 1990, as this is the historical range of critical marketing literature that most scholars will be unfamiliar with, linking this through citation and discussion to more recently published work. In this way, this paper provides a guide to sources of literature that may have passed marketing scholars by because they violate our disciplinary demands for >recency< (Baker, 2001). As I document, critical marketing studies examines a variety of areas that represent consumer culture theory’s (CCT) >next frontier< if we accept Arnould and Thompson’s (2005) diagnosis. In opposition to Arnould and Thompson’s assertion, CCT’s new frontier, this paper contends, is a frontier that has long been of interest to critical marketing scholars whose work might usefully be re-examined.