Concepts from Self-Determination theory are related to Fromm’s conceptualizations of existential human needs and human strengths. Empirical findings seem to support Fromm (1955a) in stating that socio-economic environments which embody particular values will influence psychological well-being, health and social relations of consumers. Further, empirical studies on effects of working in democratic enterprises and experiencing a sociomoral work climate upon employees’ attitudes and behaviors will be presented. All in all, the findings support Fromm’s vision of a humanization and democratization of work.