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The fluidity, contradictions, and multiplicity of the neoliberal structures fragment the historical continuity of our culture. The signifying chain, which our culture serves, is shattered and hence there is a constant need to regain our lost identity. However, the massive concentration of the market economy dissuades us from achieving this end. Psychoanalytically, we regress into the pregenital stages of human development, which give rise to narcissistic traits. Social narcissism finds its expressions through the accumulation and possessions of lacuna of >images< and >appearances< that serve to cover existential issues in contemporary life. Reliance on surface reality, this modern-day psychopathology deadens our individual convictions on social and political issues, as well as our fidelity in emotional matters. As a consequence, we lose concern over things that might be equally or more important for the survival of our society—tradition.