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Business and economy use advertising to promote their products and to increase their profits. Political parties also try to win votes with the help of commercial propaganda. Every step of the way we are accompanied by advertising, our everyday life and our culture are shaped by it.This article asks how the permanent confrontation with advertising affects the recipients. What consequences does propaganda and manipulation have for people who are exposed to this constant influence? The phenomenon of the Homo oeconomicus is also examined in this context. The Homo economicus is primarily a person who consumes and subconsciously identifies with his or her consumption. He's addicted to consumption. Advertising determines the life of the Homo oeconomicus. The psychologist Erich Fromm already dealt with the phenomenon of exuberant materialism in his book >To have or to be< in the 20th century. This book in particular and his work in general are also presented in this article. Fromm propagated a >rational< consumption that focuses on the real needs of people. A separate chapter is dedicated to Edward Bernays, the nephew of Sigmund Freud, a pioneer of public relations, whose work >Propaganda< – his famous book from 1928, which is still surprisingly current – is presented. Gewista is an Austrian advertising company. This company is in the focus of this article because we can find its out-of-home commercials also in places that were previously free of advertising. That's why the story of Gewista is told and its product range will be presented.Using the example of Gewista there will be asked for the self-image and the foreign attributions of advertising companies. These companies offer a service they describe themselves as a form of communication. Therefore, the article also analyzes whether advertising can really be seen as a topic of communication theories.
Kadın cinayetleri Türkiye’de önemli bir toplumsal sorun olarak varlığını korumaktadır. Cinayetlerin temelinde şiddet ve saldırganlık eğilimlerinin etkisi görülmektedir. Bu sebeple şiddetin psikolojik boyutu cinayet eylemlerinde belirleyici olmaktadır. Saldırganlık eğilimi birikerek bir şekilde gelişerek cinayet eylemlerine dönüşmektedir. Kadın cinayetleri incelenirken öncelikle bireyde mevcut bulunan saldırgan davranışların ele alınması gerekmektedir. Çalışmada şiddet ve saldırganlık eğilimlerinin bireysel anlamda psikolojik temelleri üzerine teorik çalışmalara değinilmektedir. Erich Fromm ve Sigmund Freud’un saldırganlık tipolojileri kuramsal açıdan dikkate değer görülmektedir. Çalışmada yöntem olarak vaka çalışması tercih edilmektedir. Çalışma kapsamında Türkiye’de son on yılda işlenen kadın cinayetleri ele alınmaktadır. Toplamda 2380 kadın cinayetinden 1260 vaka incelenmektedir. İncelenen vakalarda sağlıklı sonuçlar elde edilmesi bakımından nicelik, nitelik, işleniş biçimi ve sebepleri bakımından aydınlatılmış olması temel referans noktasını oluşturmaktadır. Cinayet eylemlerinde failin özellikleri, öldürme biçimi, sebebi, katil ve maktul ilişkisi dikkate alınmaktadır. Kadınların, en sık vakit geçirdiği kişiler tarafından öldürüldü gözlenmektedir. Cinayet işleme biçiminde ateşli silahlar yoğun olarak kullanılmaktadır. Cinayetlerde erkeğin özgürlük alanının daralması ve erkeğin kadın üzerindeki hâkimiyetinin ortadan kalkması önemli sebepleri oluşturmaktadır. Çalışmada cinayet sebepleri üzerinden ortak odak noktaları tespit edilerek çözüm önerileri sunulmaktadır. Kadına yönelik cinayet eylemlerinde bireysel silahlanma ve uzun vadede cinayeti önleyici politikalar üzerine yoğunlaşılmaktadır. Çalışmanın amacı işlenen kadın cinayetleri üzerinden vaka çalışması yaparak teorik çalışmalar ışığında bir takım çözüm önerileri sunmaktır.
Analytic therapy enables patients to relive and repair failures to promote their mentalization by parental figures. However, therapists also fail temporarily to provide the patients with a growth-promoting environment when their patterns of reflexivity on the patients’ experience are undermined. These temporary failures create new opportunities for therapists to access unformulated knowledge about their patients’ experiences and enrich their reflexivity on them, and for the patients to promote their ability to hold themselves in their own minds.
Patients contribute to analytic endeavors through a knowledge of their own unique ways of organizing their experience, of building an intersubjective space with significant others, of the type of life that they consider worth living, and primarily of their specific passions and yearnings. The more that therapists allow the patients’ unique self-knowledge to influence their therapeutic perceptions and decisions, the further they will advance patients’ status as co-experts working together with the therapist to create and formulate new, richer knowledge. In the present article, it is suggested that one of the main reasons why patients’ self-knowledge is excluded from the therapeutic dialogue is that the persuasive power of the therapists’ rich and deep knowledge challenges the patients’ self-authority. Through an illustrative vignette, therapists are recommended to use a metacommunication intervention to restore the balance that has been undermined between the therapist’s authority and the patient’s self-authority.
The 50-minute hour is a feature of psychoanalytic work that is most commonly discussed in the context of case reports. This paper examines it as a concept. The author starts by describing the origin of the 50-minute hour and its development as an element of the psychoanalytic setting or framework. Next, he considers the significance of the clock as a relational factor in the session and reflects on the alienness of the time of day to the unconscious, and the consequences of this alienness. He then uses a clinical example to illustrate the phenomenon of the stretching effect of time in analytic sessions. Finally, the author demonstrates how cleverly the 50-minute hour excises the time needed for unconscious processes from our accelerated present; he shows that it challenges the social convention of time, and has a structuring effect in that it >times< psychic processes.
Schooling, followed by its modernized acclaim in educational standard is distorted with the ideal concept of education. Educational model and custom is kept in form of violence for the sake of achieving so-called disciplined product. It is not only physical but also includes non-physical forces as emotional and psychic are delivered in symbols. It is a part of expectation conflict, as well as internal part of social relation of parents and their children, teachers and their students, even society and children. At the same time, changes in educational ideologies is taking its root in child abuse even more. Education become severely see children as objects, which means reification. This study, using Erich Fromm’s approach, emphasizes in child abuse phenomenon related to Indonesian educational ideologies as a form of modern society's aggression. Timeline of educational ideologies is studied to reveal sources of child abuse within. Critical discourse analysis by Laclau and Mouffe is the method for deconstructing and acting to transformation of internal contradiction between educational ideologies and sources of child abuse. Results of this study show how in each educational ideology tropologically and historiographically implies violence, and that recent educational ideologies is facing crisis to legitimate its irrational authority of social modern society character, which, eventually, sharpen the root to child abuse in educational processes.
Problems of love can be included to psychology domain remember he go together is psychological someone. Hand in glove of its bearing with this research, hence in research of art there are a space to analyze belles letters with approach is art psychology. This research use approach is art psychology and theory wearied was Erich Fromm psychology theory, especially its theory about love. According to Fromm, form religious from love of the so-called with God love psychologically is not differ. One definitive matter is that essence love to that God on a par with essence love to human being. Love is human and the relationship in line with growth love human being to God. Love to God started from a period to human being not yet recognized something and still depend on strength or element outside him. Then human being recognize God love which is matriarchal so-called with Davit. Principal of this matriarchal love is equality.
We implemented research of >surveillance study for independence and Improvement in ADL of the fracture of the femur patient by a welfare device >by the Association for Technical Aids in 2000< and >Research investigation about the upper-limbs training combined with lift device development for Motivative exercise, Small and Medium Enterprise Corporation, 2001<. Through those study by the national grants, the 21st Century Rehabilitation Research Society was born again as the Biophilia Rehabilitation Academy (hereafter BRA). We explore the mechanism, spread the new rehabilitation method, and enable them to do by anyone who learned it. The purpose of the BRA is, i) to study a new rehabilitation method in order to live for the disabled elderly independently and the physical ability improved by overcoming impairment, ii) to explore the mechanism, to spread the new rehabilitation method, and to enable them to do by anyone who learned it, and iii) to study the influence on the social economy by independence acquirement for them. The source of biophilia which we used is preface of the Revolution of Hope which U.S. philosopher Erich Fromm wrote. The preface of a source is shown below: Appealing to the love for life (biophilia) that still exists in many of us. Only through full awareness of the danger to life can this potential be mobilized for action capable of bringing about drastic changes in our way of organizing society. Not that the author optimistic about the chances of success; but he believes that one cannot think in terms of percentages or probabilities as long as there is a real possibility even a slight one that life will prevail. The predecessor of BRA, the 21st Century Rehabilitation Research Society studied to confirm the fact as a medical fact that the 30% of bedridden elderly became a walk possible, as a result of performing Takizawa Method rehabilitation. Japanese have been promoted and allowed to live on the others' care and to be admitted to a hospital if one needed care due to a cerebrovascular disorder, fracture and/or else by their kindness. The Japanese pension system of the current disbursement approach seems to be a pyramid investment organization. If the newer members increase in number, the earlier members gain more money. The Baby boomers increased in the population of workers’ number and was a kind of the newer members for paying. If the public pension maintains the present system, it would be bankrupted by increasing old baby boomers who receive money in number and descendants as newer members decrease in number by the lower birthrate. The increase in care related people and in the medical expenses by aging (social security expenditure 2025 prediction 207 trillion yen/216 trillion-yen gross pay in whole Japan) would hit baby boomers directly, and it becomes impossible and to live peacefully in Japanese tenderness like the former lifestyle. Therefore, we consider that >the heart and will which he continues hope to live as human just when it becomes a disabled person< are important. The author titled our study group >biophilia< which represented it and got all the members’ approval. We introduced the studies of the Biophilia Rehabilitation Academy, which was evolved from this way in 2002.
In this article we will explore the postmodern conception of the >death< of the subject and the fol-lowing postmodern philosophical premises: the critique of the master narratives, the critique of metaphysics, the deconstruction of foundationalism, and the critique of the Enlightenment notion of the autonomous and free subject. In the central part of the article we will explore the limitations of the postmodern philosophy and introduce Fromm’s notion of the birth of the self in the time-history continuum. Contrary to the postmodern philosophy, we will insist on Fromm’s non-essentialist notion of being as a paradox and on the notion of the human agency which is crucial for the psychoanalytic (therapeutic) work and a personal transformation.
Dongeng pada umumnya memberikan nilai-nilai moral baik dan buruk. Hal itu dicerminkan oleh perilaku tokoh. Dalam dongeng ada perilaku tokoh yang positif dan juga yang negatif. Salah satunya adalah perilaku kejam atau sadisme yang dilakukan antar tokoh.Dongeng Schneewittchen dan Aschenputtel karya Brüder Grimm adalah contohnya. Di sini terdapat tokoh yang memiliki perilaku positif juga perilaku negatif berupa perilaku sadisme. Rumusan masalah penelitian ini adalah (1) Perilaku sadisme berjenis apakah yang dilakukan tokoh dalam dongeng Schneewittchen dan Aschenputtel? (2) Apakah penyebab adanya perilaku sadisme tokoh dalam dongeng Schneewittchen dan Aschenputtel karya Brüder Grimm? Penelitian ini bertujuan untuk (1) mendeskripsikan perilaku sadisme tokoh dalam dongeng Schneewittchen dan Aschenputtel. (2) mendeskripsikan penyebab terjadinya perilaku sadisme yang dilakukan tokoh dalam dongeng Schneewittchen dan Aschenputtel karya Brüder Grimm. Jenis penelitian ini adalah penelitian kualitatif. Sumber data penelitian adalah dongeng Schneewittchen dan Aschenputtel dalam kumpulan dongeng Kinder -und Hausmärchen karya Brüder Grimm. Data penelitian ini adalah kalimat yang menunjukkan perilaku sadisme dalam dongeng Schneewittchen dan Aschenputtel karya Brüder Grimm. Penelitian ini menggunakan teori sadisme Erich Fromm untuk menemukan rumusan masalah satu serta untuk menemukan rumusan masalah dua menggunakan teori agresi Sears. Hasil penelitian menunjukkan bahwa (1) perilaku sadisme dalam dongeng Schneewittchen merupakan jenis sadisme non-seksual (fisik) dengan bentuk perilaku membunuh. Dan perilaku sadisme dalam dongeng Aschenputtel merupakan jenis sadisme non-seksual (fisik) dan sadisme mental dengan bentuk perilaku menyiksa dan menghina. Serta dalam kedua dongeng tersebut tidak ditemukan jenis sadisme seksual. (2) penyebab tokoh dalam dongeng Schneewittchen melakukan perilaku sadisme adalah adanya rasa kompetisi dan adanya serangan dari orang lain sedangkan dalam dongeng Aschenputtel adalah karena rasa permusuhan dan ingin mencapai tujuan lain.
이 글은 1960∼1970년대 한국의 지식(문화)장에서 실현된 소외의 담론정치를 냉전의 지식문화사라는 계보 속에서 읽어내고자 한다. 프랑크푸르트학파의 담론이 파편적이고도, 편의적으로 재단되어 수용되었던 한국 지식장의 사회문화적 맥락을 검토하고, 그 가운데에서 특히 프롬과 마르쿠제의 소외론이 냉전체제 아래에서 비판적 지식인들에게 어떻게 전유되는지를 살펴본다. 또한 크리스찬아카데미의 『대화』를 통해 진보적 기독교 지식인들이 >인간화<라는 주제 아래 소외개념을 변용·확산시키는 과정과, 그들이 소외의 현장과 긴밀하게 접속됨으로써 반체제 인권운동으로 달려가는 상황도 분석한다. 또한 문학 영역의 소외론이 예술의 자율성을 둘러싼 오래된 논쟁으로 진영화하는 양상을 검토한다. 이러한 과정을 통해 냉전질서 속에서 산업화를 진행하였던 1960∼1970년대 한국 담론 장에서, 과연 소외론이 >저항담론<으로서 지식사회의 의식적 각성에 기여하였는지, 혹은 궁극적으로 대중사회·산업사회를 절대화하는 >위장된 저항담론<으로 기능하였는지를 가늠해 본다.