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In this paper I compare Fromm’s account of social transformation with that of Alain Touraine. I argue that although there are many points of connection between Fromm’s account of >the art of living< and Alain Touraine’s account of the >Politics of the Subject,< Fromm ultimately goes beyond Touraine at many points, offering a more detailed explanatory account of how individual transformation is related to the larger, but related, goal of social transformation. I conclude that Fromm’s often overlooked account of the mechanics of individual change ought to be returned to in the process of reinvigorating social theory and practice.