This paper presents some dimensions of Erich Fromm's analytical social psychology that can be related to consumer capitalism. In view of the limits of growth, the destructive consequences of the consumerist lifestyle are increasingly evident. A sane consumption is something we must develop. This new consumption would promote sustainable development as a counterweight to the commoditization of the consumer and of the world. The social character approach describes the social adaptation of the psychic powers of man to economic needs. At present this adaptive process has transformed education and learning, creating students who can be easily used by the economic system and who will be perfect consumers. To curtail a potentially meaningless life, production and consumption must be limited and cut to a reasonable level. More people must change their way of life. Erich Fromm's approach presents reasons why consumerism is a dead end for human development and he outlines life-saving solutions that involve change in our education systems.
This paper reveals the basic ideas of Erich Fromm’s analytical social psychology and shows links among work, character and education. Social changes may be better understood in the background of work evolution. Today the concept of waged work has been extended to unpaid activities. At the same time, the working life has been changed from a stable model to a flexible one. The work, its standards and social distribution, are also different now. Erich Fromm’s concept of "social character” clarifies the changes and explains the consequences of the social changes. The relations to work are also different. During these changes – unemployment included – concepts of the unconditional basic income were stud-ied. These concepts explain why it is possible for people without waged work to participate in community life and consumption, without being excluded. The author presents the basic social changes that affected many different subpopulation and age groups.
Fromm was one of the first psychoanalysts to deal with the crisis of civilization. His ideas about human nature, the social character and the social unconscious, the pathology of normalcy and the ideal of productivity are important. Fromm criticizes industrialism for its unrealizable promises of freedom and happiness, which correspond to an ideology of growth and progress. The satisfaction of >false< needs and desires does not lead to human well-being.