Refine
Language
- Bulgarian (1)
- German (63)
- English (91)
- Hungarian (1)
- Indonesian (3)
- Italian (2)
- Japanese (2)
- Korean (8)
- Lithuanian (1)
- Turkish (2)
- Polish (14)
- Portuguese (2)
- Spanish (8)
- Chinese (97)
Document Type
- Articles (204)
- Dissertations (54)
- Books (13)
- Reviews (9)
- Interviews (6)
- Forewords (5)
- Collections (3)
- Journals (1)
Year of publication
- 2018 (295) (remove)
Business and economy use advertising to promote their products and to increase their profits. Political parties also try to win votes with the help of commercial propaganda. Every step of the way we are accompanied by advertising, our everyday life and our culture are shaped by it.This article asks how the permanent confrontation with advertising affects the recipients. What consequences does propaganda and manipulation have for people who are exposed to this constant influence? The phenomenon of the Homo oeconomicus is also examined in this context. The Homo economicus is primarily a person who consumes and subconsciously identifies with his or her consumption. He's addicted to consumption. Advertising determines the life of the Homo oeconomicus. The psychologist Erich Fromm already dealt with the phenomenon of exuberant materialism in his book >To have or to be< in the 20th century. This book in particular and his work in general are also presented in this article. Fromm propagated a >rational< consumption that focuses on the real needs of people. A separate chapter is dedicated to Edward Bernays, the nephew of Sigmund Freud, a pioneer of public relations, whose work >Propaganda< – his famous book from 1928, which is still surprisingly current – is presented. Gewista is an Austrian advertising company. This company is in the focus of this article because we can find its out-of-home commercials also in places that were previously free of advertising. That's why the story of Gewista is told and its product range will be presented.Using the example of Gewista there will be asked for the self-image and the foreign attributions of advertising companies. These companies offer a service they describe themselves as a form of communication. Therefore, the article also analyzes whether advertising can really be seen as a topic of communication theories.
艾里希•弗洛姆是美籍德国犹太人,20世纪最著名的哲学家之一,他在哲学、宗教学、心理学、医学等多个领域都有非常卓越的建树。弗洛姆终生致力于弗洛伊德学说研究,逃避自由的心理机制是他的学术思想中最核心的部分,其观点散见于《为自己的人》《逃避自由》《健全的社会》和《爱的艺术》等著作之中。本文以《逃避自由》为主要解析资源,结合弗洛姆的其他专著、论文等来论述哲学家的逃避自由机制。逃避自由的心理机制始于20世纪30-40年代,身居德国的弗洛姆深刻地感受到这一时期以希特勒为首的纳粹党所掀起的民族主义浪潮。这种暗流涌动的思想中深藏着潜在的社会悲剧和不可预知的人类未来命运。有犹太人身份的弗洛姆更深刻地体会到犹太民族可能要遭遇的磨难。自由,这个人类所追求的美好生活状态,其实恰恰可能是需要逃避的灾难。正是在这样的背景之下,弗洛姆以弗洛伊德和荣格的心理分析学说为依据,对人逃避自由的原因进行了深度剖析,形成了他关于逃避自由的社会心理学理论。本论文共分四个部分,分别从逃避自由机制的原因、内涵、解决方法、意义和价值几个方面分析弗洛姆的理论。《绪论》部分主要论述了弗洛姆的民族身份和他学术道路和学术思想的关联以及对自由概念和逃避自由思想的根源进行了学术史的梳理,探讨了目前国内外对弗洛姆逃避自由机制的研究现状,并指出目前研究中尚有哪些主题存在可拓展的空间。第一章《逃避自由心理机制理论的生成背景》从个体和个体性概念入手来探讨自由和逃避自由思想的谱系,指出早在古希腊先贤的著作里(尤其是柏拉图)就存在对人自由意志的探讨。通过对自由谱系的勾勒,我们基本可以得出这样的结论,对于古希腊而言,自由和宇宙的神性有关,人在勇敢地说出>我<这个词之后,在形式上摆脱了与自然(宇宙)的关系,但从19世纪末20世纪初开始,随着弗洛伊德学说对人认知的刷新,自由不再是个体的私人叙事,而是对整个时代症候的诊断。弗洛姆正是在这个意义上开展自己的心理学研究的。第二章《逃避自由心理机制理论的切入路径》探讨了弗洛姆社会心理学的发生学原理,哲学家正是从宗教的角度发现逃避自由的路径和可能。弗洛姆之所以选择马丁•路德的宗教改革来分析宗教与自由的关系,是因为除了日常生活,宗教对于西方世界而言是窥见其行动秘密的重要线索。第三章《逃避自由心理机制的理论与现实》将重点放在逃避自由机制的具体情境和核心元素分析之上。具体而言,论文对弗洛姆理论视域中关于逃避机制中的几个重要术语进行了分析研究,确定了弗洛姆逃避自由的路径问题。最后,我们以希特勒的政治生涯和童年创伤为例,对逃避自由和个人意志的关系进行了分析,指出历史是许多因素的综合,并无规律可循,希特勒的存在完全是个偶然,但这个偶然却造成了世界性的灾难。
弗洛姆作为人道主义哲学家, 人的问题贯穿其思想的始终。自由理论作为其理论的核心具有丰富的内涵。区别于传统的自由思想, 弗洛姆认为传统的自由观因为缺乏人的心理分析而不得不使用笼统且抽象的语言来解释自由问题, 难以认识到自由的本质, 因此, 他主张从心理学和哲学两个方面来阐述自由的概念。弗洛姆传承弗洛伊德的精神分析学理论, 把心理学的分析引入到其自由思想当中, 构成了其独具特色的心理学视角的自由思想。弗洛姆心理学的独特视角为自由思想的研究打开了新的窗口, 让人们能在微观层面一窥自由的奥妙。但弗洛姆自由思想本身也存在着抽象人本主义的自由观, 片面夸大自由主体的心理作用, 自由实现路径的空想等不容忽视的问题。马克思的实践自由观正是克服弗洛姆自由局限性的利器。在马克思看来, 自由问题在本质上可以归结为实践的问题, 自由在实践中产生、完善和发展。弗洛姆自由思想局限性产生的原因离不开其对于实践的背离, 没有完全认识到实践的主体是现实的个人, 个人的心理也只是实践中发展的产物等。因此, 本文试图通过马克思的实践自由观对弗洛姆自由思想的局限性进行尝试性的克服, 以马克思实践的现实的主体取代弗洛姆抽象的自由主体, 以共产主义社会取代弗洛姆健全社会的空想。