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U radu se nastoji prikazati kultura kapitalizma iz rakursa Frommove teorije. Kapitalizam sa svojom kulturom stvara čovjeka kakav mu treba, čovjeka koji je podložan utjecaju i voljan da se njime kontrolira i upravlja. Stvaranjem čovjeka koji postavlja kao svoju kulturnu vrijednost sve što je tehničko i automatizirano, i on sam postaje takav.
Erich FROMM's work in psychology and social theory includes an analysis of the contradiction in Sigmund Freud's thought between bourgeois patriarchal morality and radical demystification; however, FROMM's work contains its own contradiction between generative theory of social character and an idealistic concept of the >productive< individual. FROMM introduced the concept of >social character<, basing it on existential necessities imposed by the socioeconomic system, and interpreted Freud's theories as revealing some of the motivational basis for the individual's pursuit of this imposed behavior, while rejecting Freud's pessimistic concept of human nature. However, FROMM's concept of the productive person is an ideal type without clinical or historical grounding. It does not offer an adequate basis for resolving the problems of neurotics, but in fact is likely to encourage submission to them, blocking the attainment of positive relationships to social institutions and situations.
This paper explores the unconscious communication of primary-process material in clinical work with a Latin American male that occurred while I was nursing my first child. Mutually dissociated aspects of self-experience became part of the relationship soon after an unexpected instance of >let-down<. The concept of Eros, the collection of life-preserving instincts that preserve and protect the body and mind – borrowed by Marcuse and other thinkers of the Frankfurt School to understand specifically the generative potential of consciousness – emerged as a helpful construct for understanding the transference and countertransference. Bowlby's notion of attachment, Fromm's social reconceptualization of drive, and Mitchell's integration of the biological and the social dimensions of drive all can be conceived as attesting to the powerful impetus to seek in others connections that create and enable a life structure. Eros in the therapeutic relationship can help recover dissociated elements of the individual, cultural, and political psyche.
More than fifty years after Erich Fromm’s >The Sane Society< was first published, it remains an important work, surprisingly contemporary in scope, with particular relevance to scholars working in social theory and media studies. Fromm’s primary emphasis is on evaluating the sanity of contemporary western societies, which he suggests often deny its citizens’ basic human needs of productive activity, self-actualisation, freedom, and love. He suggests that the mental health of a society cannot be assessed in an abstract manner but must focus on specific economic, social, and political factors at play in any given society and should consider whether these factors contribute to insanity or are conducive to mental stability. Ultimately >The Sane Society< provides a radical critique of democratic capitalism that goes below surface symptoms to get to the root causes of alienation and to suggest ways to transform contemporary societies to further the productive activities of its citizens. Fromm envisions the refashioning of democratic capitalist societies based on the tenants of communitarian socialism, which stresses the organisation of work and social relations between its citizens rather than on issues of ownership.