Refine
Language
- English (1)
Document Type
- Articles (1)
Has Fulltext
- no (1)
Year of publication
- 1994 (1)
Psychoanalyst Erich FROMM's examination of why >insensitive< competition – competition which ignores the customer – often creates its own failure is discussed with regard to the restaurant industry. Successful restaurateurs know the importance of a special relationship with their customers, and that customers who are given a choice will always dine at the place where they are treated with care. If FROMM had operated a quick-serivce restaurant, it would have been operated on the assumption that human beings are not the means of business but the end of it.