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In the first part, the article reconstructs, through the idea of >pathology of normalcy,< Fromm's critique of the cultural foundations of contemporary capitalism. In the second part, it is carried forward through the concepts of >social character< and <alienation,< in order to understand how the late twentieth-century capitalism deepens an anti-humanist culture as never before. Finally, in the conclusion, it seeks to demonstrate how Fromm anticipates some essential features of the critique of capitalist culture, later analyzed by critics of the >new< capitalism, such as Axel Honneth, Richard Sennett and Boltanski & Chiapello.