From Alienated Consumption to Green Consumption – The Enlightenment of Fromm's Theory of Alienation Consumption [从异化消费到绿色消费 – 弗洛姆异化消费理论的启示], Master thesis, Ideological and Political Education, Hefei University of Technology, Hefei, Anhui, China 2018.

  • 弗洛姆认为异化的消费是实现和谐社会的阻碍,在资本主义社会中,消费从受控于人发展为控制着人,消费凌驾于人类之上,剥夺了人的主体性。伴随着经济全球化和本国经济腾飞,西方世界的消费主义思想逐渐在中国滋生并快速传播,异化消费的弊端日益凸显。党的十九大将建设富强、民主、文明、和谐、美丽的社会主义强国写入党章,开启我国发展的新篇章,但异化消费带来的虚假幸福、炫耀心理等,给和谐社会和生态文明建设带来阻碍,影响着>美丽中国<的实现。弗洛姆异化消费理论的现实来源虽是西方资本主义社会,但他将马克思主义理论作为逻辑起点,从人本主义角度思考消费问题,不仅给我们思考消费问题提供思路,更为我们解决消费问题赋予启示意义。本文首先从理论角度系统梳理了弗洛姆异化消费思想的演进路径。从黑格尔第一次系统阐述异化的概念,到马克思的劳动异化理论,再到法兰克福学派学者对消费理论的阐述,异化消费理论的产生沿着严谨的逻辑思路,弗洛姆在吸收已有的异化理论的同时,深入探求社会现实问题,从心理学角度看待消费问题,唤起研究消费理论的新思路。其次,文章阐述了弗洛姆消费异化理论形成的机制和主要内容;弗洛姆消费异化理论的形成建立在社会和心理两大机制上,对于社会性格的分析和论述是弗洛姆消费异化理论的独特之处,也是其人本主义思想的集中体现。但弗洛姆过度的重视人的心理和社会伦理角度对健全社会的构建,没有深入到异化现象的本质,具有一定的局限性。再次,探析现阶段中国出现的异化消费现象及其产生原因。弗洛姆的异化消费理论基于资本主义消费社会,但开放中的中国不断与世界接轨,消费思想的传入不断侵蚀着我国传统的消费观念,许多弗洛姆异化消费理论中出现的消费问题在中国社会时有凸显。最后,借鉴弗洛姆异化消费理论中解决消费问题的路径,依据中国现实问题,树立中国特色的价值观念,引导人们树立绿色消费观念,以期促进>美丽中国<的实现。
  • Fromm believes that the alienation of consumption is an obstacle to the realization of a harmonious society. In a capitalist society, consumption is dominated by the development of a controlled person, and the consumption is above human beings, depriving people of their subjectivity. With the economic globalization and its own economic growth, the Western world consumerism has gradually spread in China and spread rapidly. The disadvantages of alienation consumption have become increasingly prominent. The 19th National Congress will build a strong, democratic, civilized, harmonious and beautiful socialist power into the party constitution and open a new chapter in the development of our country. However, the false happiness brought by the alienation consumption shows off the psychology and the redundancy of goods to the harmonious society and ecological civilization Construction hinder, affect the >beautiful China< to achieve. Fromm’s theory of consumption alienation is the realistic source of Western capitalist society. However, starting from Marxist theory, Fromm’s theory of consumption alienation not only gives us ideas on how to think about consumption, but also provides enlightenment for us in solving the problem of consumption significance.– This article first systematically combs the theoretical and realistic sources of Fromm’s alienation consumption theory from a theoretical perspective. From Hegel’s first systematic exposition of the concept of alienation to Marx’s theory of labor dissimilation to the elaboration of consumer theory by Frankfurt school scholars, the theory of consumer alienation follows a rigorous logic of thinking. Fromm absorbs existing Alienation theory at the same time absorb Freudian psychoanalysis theory stand on the intersection of Marx and Freud to study the theory of alienation, evoking a new idea of consumer theory.– Second, the article elaborates the mechanism and existing problems of Form’s theory of consumer alienation. The formation of Fromm’s consumer dissimilation theory is based on two major social and psychological mechanisms. The analysis and exposition of social personality is the uniqueness of Fromm’s theory of consumer dissimilation and the concentrated expression of humanism. However, Fromm’s over-emphasis on human psychology and social ethics has some limitations on the construction of a sound society without going deep into the essence of society.– Thirdly, it describes the phenomenon of consumption alienation in China at the present stage and analyzes the causes of the phenomenon. Fromm’s theory is based on the capitalist consumer society, but China is constantly open to the world with the opening up, the introduction of consumer thinking continues to erode the traditional concept of consumption in China. Many of the consumption problems appearing in the theory of Camel alienation consumerism are found in Chinese society Start to highlight.– Finally, based on the path of solving the consumption problem in Fromm’s Theory of Dissimilation of Consumption, according to China’s realities, it establishes the values with Chinese characteristics and guides people to establish the concept of green consumption so as to promote the realization of >Beautiful China.< [Author’s translation]

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Metadaten
Author:Zhuqing Ye
Document Type:Dissertations
Language:Chinese
Year of first Publication:2018
Release Date:2020/11/03
Format:no copy existent / keine Kopie vorhanden
IdNo:Ye_Zhuqing_2018
Writings about Erich Fromm (Secondary Literature):Dissertations / Dissertationen
Erich Fromm's Library and Erich Fromm Archive:Dissertations / Dissertationen
Licence (German):
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