Research on College Students’ Online Shopping, Conducted with the View of Consumption Alienation by Fromm
[弗洛姆消费异化视角下大学生网购行为探析]
- 法兰克福学派代表人物弗洛姆的消费异化理论对当代社会中扭曲的消费观及其根源进行了深刻的剖析。大学生群体疯狂的网络购物狂潮现象背后,折射出的是大学生消费行为的异化。运用弗洛姆消费异化理论分析大学生网络购物消费异化行为,对大学生进行正确的消费文化引导,有利于他们塑造健康、理性的消费观。
- Fromm, the representative of Frankfurt School, made a profound research, based on his Theory of Consumption Alienation, on distorted consumption view and its roots in contemporary society. The hot trend of crazy online shopping conducted by college students reflects the alienation of the students’ consumptions. We should, applying Fromm’s Theory of Consumption Alienation, research the alienation of college students’ online shopping and guide them with correct consumption culture, which is helpful to set up their healthy and rational consumption view. [Author’s translation]