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On the Essence of >Symbol Consumption< from >Brand Effect< [从>品牌效应<看>符号消费<本质]

  • 符号消费的本质是一种文化消费,是一种把消费与文化体验挂钩、标榜消费者个人或群体身份认同和社会地位的一种消费方式。本文从符号消费现象形成的时代原因、心理机制、消费弊端入手,分析如何应对符号消费,并借鉴弗洛姆和马尔库塞的观点以及自己的感悟,提出相关建议。
  • The essence of symbol consumption is a kind of consumption, which is a kind of consumption way which links the consumption and the cultural experience, advertises the individual or the group identity and the social status of the consumer. This paper starts with the causes of the times, the psycho¬logical mechanism and the consumption malpractice of the symbolic consumption phenomenon, analyzes how to deal with the symbol consumption, and draws the suggestions from the views of Fromm and Marcuse and their thoughts. [Automatic translation]

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Metadaten
Author:Quan Zhou, et al.
Parent Title (Chinese):China Newspaper Industry [中国报业], No. 14 (2017), pp. 16-18.
Document Type:Articles
Language:Chinese
Year of first Publication:2017
Release Date:2019/03/04
Format:no download and copy possible
IdNo:Zhou_Quan_et_al_2017
Writings about Erich Fromm (Secondary Literature):Articles / Artikel
Erich Fromm's Library and Erich Fromm Archive:Articles / Artikel
Licence (German):