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A recodificação pós-moderna da perversão. Sobre a produção do comportamento de consumo e sua gramática libidinal [The postmodern re-codification of perversion: On the production of consumer behavior and its libidinal grammar]

  • Considerando a crítica de Adorno à indústria cultural, a qual torna a cultura um meio de produção do comportamento de consumo, tentamos demonstrar como a gramática da perversão tende a monopolizar as formas de prazer na pósmodernidade. De acordo com nossa hipótese, a produção de consumo recodifica o recalcamento originário concebido por Freud: tal gramática suprime a satisfação libidinal de forma análoga à repressão primária, contudo, ao invés de utilizar as tensões insatisfeitas da libido para o trabalho, ela direciona a satisfação erotica para o prazer de consumir. Desta forma, ela formata a satisfação perversa para que esta se coadune com os interesses da economia.
  • Assuming Theodore Adorno's criticism about the cultural industry, which turns it into a means of production of consumer behavior, we try to demonstrate how the grammar of perversion tends to monopolize the forms of pleasure in postmodernity. According to our hypothesis, consumer production recodifies the primal repression conceived by Freud: that grammar suppresses libidinal satisfaction in the same manner that primal repression does. However, instead of utilizing dissatisfied powers of the libido into work, such grammar directs erotic surfeit towards the pleasure of consuming: this way, it follows the perverse model of satisfaction in order to attend the economic interests.

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Metadaten
Author:Nelson da Silva Junior, Daniel Rodrigues Lírio
Parent Title (Portuguese):Ágora (Rio J): Estudos em Teoria Psicanalítica, Vol. 9, No. 1 (2006), 13 pp. [Print ISSN 1516-1498] [doi.org/10.1590/S1516-14982006000100005]
Document Type:Articles
Language:Portuguese
Year of first Publication:2006
Release Date:2024/04/04
Format:PDF-file to download
IdNo:Silva_Junior_N_da_and_Lirio_D_R_2006
Writings about Erich Fromm (Secondary Literature):Articles / Artikel
Erich Fromm's Library and Erich Fromm Archive:Articles / Artikel
Licence (German):
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