An exploratory look at Fromm's marketing character and individualism/collectivism
- Instruments designed to measure Fromm's marketing character (SCOI; Saunders & Munro, 2000) and the vertical and horizontal dimensions of Individualism and Collectivism (Singelis, Triandis, Bhawuk & Gelfand, 1995) were administered to 167 Ss. The hypothesis that scores on the SCOI would be positively correlated with Vertical Individualism was supported. However, there was only partial support for the hypothesis that scores on the SCOI would be positively correlated with Individualism, as the SCOI scores had the same relationship with Collectivism – which was unexpected.
MetadatenAuthor: | Shaun Saunders, Don Munro |
---|
Parent Title (English): | Social Behavior and Personality, Vol. 29, No. 2 (2001), pp. 153-158. [Online ISSN 1179-6391] [doi.org/10.2224/sbp.2001.29.2.153] |
---|
Document Type: | Articles |
---|
Language: | English |
---|
Year of first Publication: | 2001 |
---|
Release Date: | 2024/04/04 |
---|
Format: | to purchase via publisher |
---|
IdNo: | Saunders_S_and_Munro_D_2001 |
---|
Writings about Erich Fromm (Secondary Literature): | Articles / Artikel |
---|
Erich Fromm's Library and Erich Fromm Archive: | Articles / Artikel |
---|
Licence (German): | |
---|