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An exploratory look at Fromm's marketing character and individualism/collectivism

  • Instruments designed to measure Fromm's marketing character (SCOI; Saunders & Munro, 2000) and the vertical and horizontal dimensions of Individualism and Collectivism (Singelis, Triandis, Bhawuk & Gelfand, 1995) were administered to 167 Ss. The hypothesis that scores on the SCOI would be positively correlated with Vertical Individualism was supported. However, there was only partial support for the hypothesis that scores on the SCOI would be positively correlated with Individualism, as the SCOI scores had the same relationship with Collectivism – which was unexpected.

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Metadaten
Author:Shaun Saunders, Don Munro
Parent Title (English):Social Behavior and Personality, Vol. 29, No. 2 (2001), pp. 153-158. [Online ISSN 1179-6391] [doi.org/10.2224/sbp.2001.29.2.153]
Document Type:Articles
Language:English
Year of first Publication:2001
Release Date:2024/04/04
Format:to purchase via publisher
IdNo:Saunders_S_and_Munro_D_2001
Writings about Erich Fromm (Secondary Literature):Articles / Artikel
Erich Fromm's Library and Erich Fromm Archive:Articles / Artikel
Licence (German):
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