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Study on Alienation of Short Video Technology, Master thesis, Computer Software and Application of Computer; Journalism and Media, Shenyang Normal University, Shenyang, Liaoning, China 2023. [doi.org/10.27328/d.cnki.gshsc.2023.000873]

  • [Chinese abstract not available] With the rapid development of the Internet and the widespread use of mobile devices, short video applications have become widely available on people’s smartphones, playing an important role in their daily lives. Currently, short video technology is constantly changing and gradually improving its functions, which has greatly enriched people’s daily life, and browsing short videos has become an important way of leisure for people, and the number of short videos has grown geometrically with users, however, short video technology has also produced alienation in this process. This article, based on Marxist humanist thought, Marcuse’s theory of technological alienation, and Fromm’s humanization of technology, delves deeply into the related issues of short video technology alienation and its governance, providing important theoretical guidance and practical reference for the development of short videos.– The specific performance of short video technology alienation is mainly in the following four aspects: First, the thinking alienation caused by short video algorithm recommendation technology, which is mainly reflected in the gradual reduction of people’s logical thinking ability, the weakening of rational judgment ability and the increasing instrumental rationality; second, the aesthetic alienation caused by short video beauty technology, mainly manifested by the objectification of self-aesthetics, the convergence of individual aesthetics and the increasing vulgarization of the mass aesthetic; thirdly, the alienation of values caused by short video rewarding technology is mainly reflected in the formation of wrong career and consumption views by diversified values, the enhancement of utilitarian values and the prevalence of egoistic values; finally, the alienation of self-presentation caused by following technology is mainly reflected in the entertainment and homogenization of self-presentation and the confusion of real self and ideal self. The causes of the problem of short video technology alienation can be attributed to three main aspects. Firstly, on the technological level, the flawed design of short video technology, including structural elements, and the uncertainty of the consequences of its application, have led to the occurrence of short video technology alienation. Secondly, on the subject level, the blind pursuit of profit by the design subject, the value of flow prioritization by the production subject, and the lack of rationality by the application subject have all contributed to the problem. Thirdly, on the social level, the undesirable effect of short video pan-entertainment, the imperfect moral education of short video technology and the unsound social supervision all lead to the alienation of short video technology to a certain extent.– This article analyzes and summarizes the problem of short video technology alienation through the method of literature analysis and the combination of theory and practice. The following measures are proposed: first, technical governance of short video technology alienation by establishing the concept of human-centered design, improving the algorithm recommendation technology system and forming an information filtering ecological environment; second, for individual governance, it is necessary to strengthen the unity of designer’s rights and obligations, promote the unity of author’s subjectivity and initiative, and encourage application users to rationally evaluate technology; third, in terms of social governance, the leading role of values should be improved, the moral education of short video technology should be strengthened, and the social regulation system should be improved. These measures are expected to promote the progress of short video technology and create a healthy short video environment. [Translation: www.cnki.net, 1/2024]

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Metadaten
Author:Sihui Zhang
Document Type:Dissertations
Language:Chinese
Year of first Publication:2023
Release Date:2024/04/04
Format:no download and copy possible
IdNo:Zhang_Sihui_2023
Writings about Erich Fromm (Secondary Literature):Dissertations / Dissertationen
Erich Fromm's Library and Erich Fromm Archive:Dissertations / Dissertationen
Licence (German):
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