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Pharmaceutical Advertising and the Subtle Subversion of Patient Autonomy

  • Direct-to-consumer pharmaceutical advertising (DTCPA) is pervasive in the United States. Beyond its effect on consumer behavior, DTCPA changes the relationship between individuals and physicians. The author provides a brief history of pharmaceutical advertising in the United States. The author then analyzes the current commonly used marketing techniques of pharmaceutical companies and argues that pharmaceutical companies are >irrational authorities< in Erich Fromm’s sense of the term since they seek to exploit persons. Using concepts from various philosophers from the Continental tradition, with a particular emphasis on the work of Michel Foucault, the author analyzes the power relations involved in DTCPA and ultimately argues that DTCPA subtly undermines the contemporary paradigm of patient autonomy while simultaneously depending upon it by treating health consumers as >dividuals<, that is, as porous entities to be manipulated.

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Metadaten
Author:Casey Rentmeester
Parent Title (English):Journal of Medical Humanities, Vol. 43, No. 1 (2022), pp. 159-168. [Online ISSN 1573-3645] [doi.org/10.1007/s10912-020-09633-7]
Document Type:Articles
Language:English
Year of first Publication:2022
Release Date:2024/04/04
Format:to purchase via publisher
IdNo:Rentmeester_C_2022
Writings about Erich Fromm (Secondary Literature):Articles / Artikel
Erich Fromm's Library and Erich Fromm Archive:Articles / Artikel
Licence (German):
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