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A Study of Fromm’s Theory of Consumer Alienation and Its Contemporary Value, Master thesis, History of Economic Theory and Ideology, Anhui University of Finance and Economics, Bengbu, Anhui, China 2022.

  • Erich Fromm was a humanistic philosopher and psychoanalytic psychologist. He devoted his life to adapting Freud’s psychoanalytic doctrine to the spiritual situation of Westerners after the two world wars. Today, his ideas still have a great influence on contemporary society, especially his theory of consumer alienation which opens up a certain theoretical vision for the >consumer age< we live in. At the same time, Fromm’s alienation theory has a certain degree of scientificity and extensibility, because he takes Marx’s alienation thought as the theoretical foundation and Freud’s psychoanalytic theory as the extension, and through the appropriate combination of the two, he leads his own alienation theory, in order to profoundly analyze the problem of human alienation, the most important of which is the problem of consumer alienation. For Fromm, the theme of modern capitalist society is no longer >production<, but >consumption<, and the source of alienation is not only the former >alienation of labor<, but also the >alienation of consumption<. The source of alienation is not only the former >alienation of labor<, but also the >alienation of consumption<, in which modern society is full of symbols, and in which people are gradually commodified. During this period, Fromm remained sober, warning people about the great danger of consumer alienation, trying to wake up and save people who were trapped in the trap of consumer alienation, and Fromm always insisted on calling people to be rational subjects, in order to build a sound society. Nowadays, China has become the second largest consumer market in the world through continuous development, and along with the irreversible globalization, the world is becoming >smaller<, so the invasion of the Chinese market by consumerism is inevitable. In such a social context, Fromm’s theory of consumer alienation becomes more valuable, which is also the starting point and research purpose of this paper. At the same time, the objective limitations of Fromm’s theory of consumer alienation also serve as an important reflection and reference for our analysis of the consumption problem in China. To this end, this paper analyzes and studies Fromm’s theory of consumer alienation and its contemporary value through five main parts: first, through the introductory part, it compares the domestic and foreign literature to achieve a systematic macroscopic grasp of Fromm’s theory of alienation.– Secondly, through the theoretical tracing of Fromm’s theory of consumer alienation, the development background and theoretical foundation of his theory are more objectively understood.– Third, through the exploration of the basic contents of Fromm’s theory of consumer alienation, we discuss its causes and connotations and discover its realistic manifestations and possible crises.– Fourth, through the first three parts, we will find Fromm’s path to overcome consumer alienation and his specific expectations for building a sound society.– Fifth, through an objective evaluation of the contributions and limitations of Fromm’s theory of consumer alienation, we will use its reference value to analyze the current problems of consumption in China, and use it as a reference to actively explore favorable insights and solutions to improve the consumption problem in China. [Translation: www.cnki. net, 9/2022]

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Metadaten
Author:Chang Liu
Document Type:Dissertations
Language:Chinese
Year of first Publication:2022
Release Date:2024/04/04
Format:no download and copy possible
IdNo:Liu_Chang_2022
Writings about Erich Fromm (Secondary Literature):Dissertations / Dissertationen
Erich Fromm's Library and Erich Fromm Archive:Dissertations / Dissertationen
Licence (German):
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