The search result changed since you submitted your search request. Documents might be displayed in a different sort order.
  • search hit 7 of 34099
Back to Result List

On the Essence of >Symbol Consumption< from >Brand Effect< [从>品牌效应<看>符号消费<本质]

  • 符号消费的本质是一种文化消费,是一种把消费与文化体验挂钩、标榜消费者个人或群体身份认同和社会地位的一种消费方式。本文从符号消费现象形成的时代原因、心理机制、消费弊端入手,分析如何应对符号消费,并借鉴弗洛姆和马尔库塞的观点以及自己的感悟,提出相关建议。
  • The essence of symbolic consumption is a kind of cultural consumption, which links consumption with cultural experience and flaunts consumers' individual or group identity and social status. This paper analyzes how to deal with symbolic consumption, starting from the reasons, psychological mechanisms and shortcomings of symbolic consumption, and makes suggestions based on Fromm's and Marcuse's viewpoints as well as our own perceptions. [Automatic translation]

Export metadata

Additional Services

Share in Twitter Search Google Scholar
Author:Quan Zhou, et al.
Parent Title (Chinese):China Newspaper Industry [中国报业], No. 14 (2017), pp. 16-18.
Document Type:Articles
Year of first Publication:2017
Release Date:2019/03/04
Format:no download and copy possible
Writings about Erich Fromm (Secondary Literature):Articles / Artikel
Erich Fromm's Library and Erich Fromm Archive:Articles / Artikel
Licence (German):