TY - JOUR A1 - Yang, Shanqi A1 - Yang, Xiaorui T1 - Consumption Alienation in the Digital Economy Era: Roots, Manifestations and Return to Autonomy [数字经济时代的消费异化:根源、表现与回归] JF - Unity, No. 6 (2022), pp. 33-35. N2 - 面对百年未有之大变局,>加快构建以国内大循环为主体、国内国际双循环相互促进的新发展格局<,消费已成为打通国内大循环生产、分配、流通、消费各个环节的重要突破口,作为劳动力再生产的必要手段,消费结构和质量更是关系到人民对美好生活的追求。数字经济时代人民消费的方式、内容和结构都发生了深刻的变革,消费主义文化在虚拟和现实世界交互中被放大,导致背离人本身需要的数字消费异化现象越来越成为一个不容忽视的社会问题。一、消费异化的根源消费异化理论可追溯到法兰克福学派埃里希·弗洛姆和赫伯特·马尔库塞的>消费领域的异化>和>虚假的需要<等概念。弗洛姆提到:因为消费成了目的本身因为消费不再是为了使用或享受买来的消费物品,所以购买和消费的行为成了强迫性的和非理性的目的。>同样,马尔库塞认为消费异化使人按照<虚假的需求>而消费,<>虚假的需求<是指那些在个人的压抑中由特殊的社 … N2 - In the face of the unprecedented changes in a century, >accelerate the construction of a new development pattern with the domestic circulation as the main body and the domestic and international circulation promoting each other<, consumption has become an important breakthrough to open the various links of production, distribution, circulation and consumption of the domestic circulation, as a necessary means of labor reproduction, the structure and quality of consumption is more related to People's pursuit of a better life. The way, content and structure of people's consumption in the digital economy have undergone profound changes, and the culture of consumerism has been amplified in the interaction between the virtual and real worlds, resulting in the alienation of digital consumption that deviates from people's own needs, which is becoming a social problem that cannot be ignored. The theory of consumer alienation can be traced back to the concepts of >alienation in the field of consumption< and >false needs< by Erich Fromm and Herbert Marcuse of the Frankfurt School. Fromm mentioned that >because consumption becomes an end in itself because it is no longer for the use or enjoyment of the bought consumer goods, the act of buying and consuming becomes a compulsive and irrational end.< Similarly, Marcuse argues that consumer alienation makes people consume according to >false needs<, >false needs< are those that are repressed by the individual in a special social … [Translation: www.deepL/Translator, free version, 5/2023] Y1 - 2022 ER - TY - GEN A1 - Yang, Qian T1 - The New World of Values in Michael Ende's >Die unendliche Geschichte< [米切尔·恩德小说《永远讲不完的故事》中的新价值世界T], Master thesis, World Literature, Xi'an International Studies University, Xi'an, Shaanxi, China 2022 [application of Fromm's theories to art]. N2 - 《永远讲不完的故事》是德国作家米切尔·恩德最具代表性的青少年奇幻文学作品之一。作者借以小主人公巴斯蒂安在现实世界的遭遇深刻阐释现代人的普遍精神现状:孤独和内心荒芜,并致力于通过主人公在幻想王国的冒险重建一个新的价值世界来改变现状。为寻找这个新的价值世界,本文首先借用社会心理学家弗洛姆的“>社会性格<理论对文章提及的旧世界以及不同社会模式下的价值进行挖掘,再对生活在这些价值模式下的人进行主体间性分析。通过分析导致巴斯蒂安孤独以及内心荒芜的是一个理性当道的世界,而帮助他从幻想王国重回现实世界的则是>爱<。在这个以爱为名的世界里,爱不仅帮助巴斯蒂安突破孤独的壁垒,而且用其所独有的创造性丰富个体内心世界。除此之外,爱还帮助巴斯蒂安以全新的观点发现世界,重寻自我。因此,>爱<作为新的价值当之无愧,必能引导人类精神重新归家,还给人其人性尊严。 N2 - >Die unendliche Geschichte< [>The Neverending Story<] is one of the most representative works of young people's fantasy literature by German author Michael Ende. The author uses the encounter of the young protagonist Bastian in the real world to profoundly explain the common spiritual status of modern people: loneliness and inner desolation, and devotes himself to rebuilding a new value world through the adventures of the protagonist in the fantasy kingdom to change the status quo. In order to find this new world of values, this paper first uses social psychologist Fromm's >social character< theory to explore the old world and the values under different social models mentioned in the article, and then analyzes the inter-subjectivity of people living under these value models. Through this analysis, Bastian's loneliness and inner desolation are caused by a world where reason prevails, while >love< helps him to return from the fantasy kingdom to the real world. In this world of love, love not only helps Bastian to break through the barrier of loneliness, but also enriches his inner world with its unique creativity. In addition, love helps Bastian to discover the world with a new perspective and to rediscover himself. Therefore, >love< is a new value that will lead the human spirit back to its home and restore its human dignity. [Translation: www.DeepL/Translator, free version, 7/2023] Y1 - 2022 ER - TY - GEN A1 - Yang, Yiqiong T1 - On the Female Images in >Them< from the Perspective of Fromm’s Theory, Master thesis, World Literature, Tianjin University of Science and Technology, Tianjin, China 2022 [application of Fromm's theories to art]. N2 - Joyce Carol Oates (1938 –), one of the most prominent and influential writers in contemporary American literature, is distinguished for her prolificacy in a variety of styles and genres. Oates’s works are unique in exposing the violence and evil in American society. Her works give readers a whole picture of American society, which vividly and graphically reflects the real life from all social backgrounds and presents the reality that lies beneath the surface of American prosperous society. >Them<, published in 1969, is one of Oates’s most important and representative works. The story, spanning almost three decades, presented the real life of the three Wendalls and a panoramic view of American society, which mirrored the living conditions and miserable fate of the lower class. Under the theoretical guidance of Fromm’s theory of social character, the thesis adopts the research method of close reading and makes a profound discussion on the female images in >Them< based on the impact of social reality and family interpersonal relationship on people’s psychology.– The thesis selects three typical female characters in >Them< – Loretta, her daughter Maureen and Nadine as representatives, and analyzes the formation and the expression of their personalities, so as to reveal how female images are distorted in the patriarchal society. Oates portrays the misfortunes and sufferings of women’s lives in the novel. These women, who explore the way of living, are brave enough to resist and break through the shackles of fate. However, they finally lose their self-consciousness under the trouble of social environment and the imbalance of family interpersonal relationship. The three female characters in Oates’s >Them< seek freedom through marriage and money. While they have female consciousness and rebellious spirit, they are always surrounded by violence and male discourse. Therefore, no matter what efforts they make, none of them can get rid of the shackles of patriarchal society. They are doomed to failure. Through the portrayal of women’s living conditions, it arouses readers’ attention and sympathy to women, which reflects Oates’s deep thinking of contemporary women’s issues and the fate of humanity. [Translation: www.cnki.net, 7/2023] Y1 - 2022 ER - TY - GEN A1 - Yang, Zhaoxin T1 - On the Theory of Needs by William Leiss, Master thesis, Philosophy, Sichuan Normal University, Chengdu, Sichuan, China 2022. N2 - In the process of the continuous development of capitalism, the ecological crisis and a series of environmental problems have been caused by the incorrect understanding of the relationship between man and nature. In this context, William Leiss, who has long been concerned about ecological issues, criticized the capitalist society on the basis of inheriting and developing Marxism’s theory of need and Herbert Marcuse’s theory of >True or false need<, with a new perspective to explain the needs of the capitalist system of human needs, the formation of their own ideological characteristics of the needs of the theory. Specifically, William Leiss is mainly concerned with the complexity of human desires, which is an important reason for the formation of the capitalist high consumption society, and the need to be oriented toward the commodity world, which is the root cause of the formation of the capitalist high consumption society, and the thought of human conquering nature is the important foundation of the formation of the capitalist high-consumption society. On this basis, Leiss pays attention to the quality of commodities, pays attention to the multi-dimension and relevance of human needs, and understands the close relationship between human needs and natural environment, familiar with the estimated characteristics of commodities in four aspects of the future human needs to express and meet the concept, and the future human needs to express and meet the way to explore, namely the following four aspects, advocating a general orientation of human needs towards a non-single field of goods, and an open minded self-interest to replace anthropocentrism ideology in an easily viable society, it is suggested that natural entities have the same legal rights as human beings. William Leiss’s theory of needs, while providing a new perspective on the mode of production of capitalism, enriches ecological Marxism and provides a useful reference for the establishment of a correct concept of consumption, but there is also a certain degree of misunderstanding of Marxism’s concept of goods, the lack of a certain global vision, its proposed solution is utopian. [Translation: www.cnki.net, 4/2023] Y1 - 2022 ER -