TY - JOUR A1 - Cho, Eun-pa T1 - >호텔 유로, 1203<에 나타난 소비사회의 실존 양식 고찰 [Deliberating Existence Types in this Society of Consumption Attested in >Hotel Euro, 1203<] [application of Fromm's theories to art] JF - 한국언어문화 [Journal of Korean Language and Culture (JKLC)], No. 34 (2007), pp. 409-435. N2 - >Hotel Euro, 1203< written by Jeong Mi-gyeong is a short story included in the collection of her novels entitled >Bloodstained lover< and published in 2004. The novel depicts the life of a woman who is absorbed in a consumptive life in the modern rapidly changing society. It remains unchanged that consumption is a basic element of the capitalist society, but, in the modern society, consumption is used not simply to purchase daily necessaries but show off the social status and economic power of a consumer. Such tendencies in the society are given a good insight by >Hotel Euro, 1203<, where the causes and developments of consumers' desires are chased by means of the heroine who cannot control her desire to possess brand-name products. However, as is pointed out by Erich Fromm, considerations should be made from various perspectives about how human beings having both existence-oriented desires and possession-oriented desires are becoming a consumption-oriented existence. The present author has investigated the above-mentioned writing and found that a decisive cause for changes in the heroine's values is personal hurts inflicted on her in the society where priority is not given to the practical values of a commodity but to the people's preference for it. That is demonstrated in the life of the heroine who was initially existence-oriented but turned to excessively possession-oriented in her later days when her integrity was damaged after she was forced to marry and divorce. Yet, it is a tragedy that her desire for possessions was not originated from inside her but instigated by her imitation of others and, subsequently, can never be satisfied. The novel concerned is raising an issue to be settled by modern people who make much of material values. Y1 - 2007 ER -