TY - JOUR A1 - Bai, Dalu T1 - Interpretation of an Extraordinary Advertising Picture – The Use of Fromm’s Social Subconscious Psychological Perspective [解读非凡的广告图景——运用弗洛姆社会潜意识的心理学观点] JF - Journalism & Communication [新闻传播], No. 10 (2009), p. 23. N2 - 埃里克•弗洛姆(Erich•Fromm)作为新精神分析学 派的代表人物之一,融合马克思和弗洛伊德的思想,创立了他自己的人本主义精神分析理论体系,其中社会潜意识是他这一理论的基本思想之一。广告作为一门学 科,自诞生之日起就与心理学有着不解之缘,本文试图用弗洛姆的社会潜意识观点来解释它在公益广告中的应用。 N2 - Erich Fromm as one of the representatives of the new school of psychoanalysis, the integration of the thought of Marx and Freud, the creation of the spirit of his analysis of the theoretical system social subconscious is one of the basic idea of this theory. Advertising as a discipline, since the date of birth and the psychology has been plagued. This article attempts to explain it in PSAs the social subconscious viewpoints with Fromm. [automatic translation] Y1 - 2009 ER -