TY - GEN A1 - Chu, Tianying T1 - Fromm's Theory of Consumption Alienation [弗洛姆消费异化理论研究] N2 - 从人类社会产生至今,消费一直伴随我们左右。消费是一种同生产过程联系十分密切的经济行为,是社会生产活动中的终极环节,它主要表现在人们购买商品来满足自身的需求。但是随着生产力的提高,尤其是科技水平的提升和物质文明的发展,使得异化现象在消费领域显现,而且这些消费异化的现象对我们的生活带来了从未有过的改变。消费异化,从根源上说,是一种不正常的消费状态,具有很大的危害性,其具体表现在使无需求的消费者为了满足无休止的欲望而在广告等虚假宣传的鼓动下进行消费。时代在发展,社会在进步,理论研究永无止境,现如今,很多专家学者正在对消费异化的问题进行探讨和研究。在这些专家学者的学说中,法兰克福学派的先驱之一埃里希•弗洛姆的消费异化论独树一帜。弗洛姆吸取了马克思异化理论的精髓,并将其和弗洛伊德的精神分析学说相结合。他强调消费异化不只有人的本质的因素,也存在社会条件。随后,他针对每况愈下的消费主义社会,提出了扬弃的措施。当前我国贸易逐步自由化,不合理的消费异化现象在我国初步呈现并日趋增加。因此,弗洛姆对于消费异化的探究和分析,和如何消除消费异化现象,以及针对此问题展开的文化和心理领域的探索,对我国提倡文明理性的消费观、树立以人为本的消费理念、扭转不良的消费现象有着的指导价值。 N2 - From the human society to the present, consumption always plays an important role in people’s production and life. Consumption is an economic activity closely related to the production process, it is the ultimate step of social production, and its main performance is that people buy goods to satisfy their own needs. But with the development of productive forces, especially the progress of science and technology, the material civilization has increased greatly, and the alienation began to manifest in the consumption field, which has impact on the production and society life. Consumption alienation, at its root, is an abnormal consumption state, and endanger human society, its specific performance is to ma ke the unrequired consumer promote consumption with the endless desire to under the agitation of advertising and other false propaganda. The era is developing, the society is advancing, and the theoretical research is endless. Nowadays, many experts and scholars are discussing and studying the problem of consumption alienation. In the theory of these expert scholars, Erich Fromm is one of the representatives of the Frankfurt School. Erich Fromm’s theory of consumption alienation is unique among those consumption alienation studies. He inherited Marx’s theory of alienation, and combined Marx’s theory of labor alienation with Freud’s theory of psychoanalysis. The reasons for that are not only the rooted human nature, but also social factors. Subsequently, he put forward the measures to eliminate the phenomenon of increasing consumption alienation. At present, China’s trade has been gradually liberalized, and the phenomenon of consumption alienation is starting to appear and become increasingly fierce in our society. Therefore, Fromm’s exploration and analysis of consumption alienation and the way to eliminate the phenomenon of consumption alienation are very important. And for this problem to explore in the field of culture and psychology, it is of great guiding significance to our country to advocate a civilized and rational consumption view, to set up a human consumption concept and to overcome the current problem of consumerism.] [Author’s translation] Y1 - 2018 ER -