26411 2000 eng article 0 -- -- -- The Construction and Validation of a Consumer Orientation Questionnaire (SCOI) Designed to Measure Fromm’s (1955) >Marketing Character< in Australia Instruments designed to measure Fromm's marketing character (SCOI; Saunders & Munro, 2000) & the vertical & horizontal dimensions of Individualism & Collectivism (Singelis, Triandis, Bhawuk & Gelfand, 1995) were administered to 167 Ss. The hypothesis that scores on the SCOI would be positively correlated with Vertical Individualism was supported. However, there was only partial support for the hypothesis that scores on the SCOI would be positively correlated with Indi-vidualism, as the SCOIscores had the same relationship with collectivism – which was unexpected. Social Behavior and Personality, Vol. 28 (No. 3, 2000), pp. 219-240. Saunders_S_and_Munro_D_2000 dig-Secon print and PDF-scan / Druck und PDF-Scan PDF-scan to download Saunders_S_and_Munro_D_2000 free access / direkt zugänglich Shaun Saunders Don Munro Articles / Artikel Articles / Artikel https://opus4.kobv.de/opus4-Fromm/files/26411/Saunders_S_and_Munro_D_2000.pdf