@article{Zhouetal, author = {Zhou, Quan and et al.,}, title = {On the Essence of >Symbol Consumption< from >Brand Effect< [从>品牌效应<看>符号消费<本质]}, series = {China Newspaper Industry [中国报业], No. 14 (2017), pp. 16-18.}, journal = {China Newspaper Industry [中国报业], No. 14 (2017), pp. 16-18.}, abstract = {符号消费的本质是一种文化消费,是一种把消费与文化体验挂钩、标榜消费者个人或群体身份认同和社会地位的一种消费方式。本文从符号消费现象形成的时代原因、心理机制、消费弊端入手,分析如何应对符号消费,并借鉴弗洛姆和马尔库塞的观点以及自己的感悟,提出相关建议。}, language = {zh} }