@article{SaundersMunro, author = {Saunders, Shaun and Munro, Don}, title = {The Construction and Validation of a Consumer Orientation Questionnaire (SCOI) Designed to Measure Fromm's (1955) >Marketing Character< in Australia}, series = {Social Behavior and Personality, Vol. 28 (No. 3, 2000), pp. 219-240.}, journal = {Social Behavior and Personality, Vol. 28 (No. 3, 2000), pp. 219-240.}, abstract = {Instruments designed to measure Fromm's marketing character (SCOI; Saunders \& Munro, 2000) \& the vertical \& horizontal dimensions of Individualism \& Collectivism (Singelis, Triandis, Bhawuk \& Gelfand, 1995) were administered to 167 Ss. The hypothesis that scores on the SCOI would be positively correlated with Vertical Individualism was supported. However, there was only partial support for the hypothesis that scores on the SCOI would be positively correlated with Indi-vidualism, as the SCOIscores had the same relationship with collectivism - which was unexpected.}, language = {en} } @article{SaundersMunro, author = {Saunders, Shaun and Munro, Don}, title = {An exploratory look at Fromm's marketing character and individualism/collectivism}, series = {Social Behavior and Personality, Vol. 29, No. 2 (2001), pp. 153-158. [Online ISSN 1179-6391] [doi.org/10.2224/sbp.2001.29.2.153]}, journal = {Social Behavior and Personality, Vol. 29, No. 2 (2001), pp. 153-158. [Online ISSN 1179-6391] [doi.org/10.2224/sbp.2001.29.2.153]}, abstract = {Instruments designed to measure Fromm's marketing character (SCOI; Saunders \& Munro, 2000) and the vertical and horizontal dimensions of Individualism and Collectivism (Singelis, Triandis, Bhawuk \& Gelfand, 1995) were administered to 167 Ss. The hypothesis that scores on the SCOI would be positively correlated with Vertical Individualism was supported. However, there was only partial support for the hypothesis that scores on the SCOI would be positively correlated with Individualism, as the SCOI scores had the same relationship with Collectivism - which was unexpected.}, language = {en} } @article{MunroSaunders, author = {Munro, Don and Saunders, Shaun}, title = {The Construction and Validation of a Consumer Orientation Questionnaire (SCOI) Designed to Measure Fromm's (1955) >Marketing Character< in Australia}, series = {Social Behavior and Personality, Vol. 28 (No. 3, 2000), pp. 219-240.}, journal = {Social Behavior and Personality, Vol. 28 (No. 3, 2000), pp. 219-240.}, abstract = {Instruments designed to measure Fromm's marketing character (SCOI; Saunders \& Munro, 2000) \& the vertical \& horizontal dimensions of Individualism \& Collectivism (Singelis, Triandis, Bhawuk \& Gelfand, 1995) were administered to 167 Ss. The hypothesis that scores on the SCOI would be positively correlated with Vertical Individualism was supported. However, there was only partial support for the hypothesis that scores on the SCOI would be positively correlated with Indi-vidualism, as the SCOIscores had the same relationship with collectivism - which was unexpected.}, language = {en} }