@article{SaundersMunro, author = {Saunders, Shaun and Munro, Don}, title = {The Construction and Validation of a Consumer Orientation Questionnaire (SCOI) Designed to Measure Fromm's (1955) >Marketing Character< in Australia}, series = {Social Behavior and Personality, Vol. 28 (No. 3, 2000), pp. 219-240.}, journal = {Social Behavior and Personality, Vol. 28 (No. 3, 2000), pp. 219-240.}, abstract = {Instruments designed to measure Fromm's marketing character (SCOI; Saunders \& Munro, 2000) \& the vertical \& horizontal dimensions of Individualism \& Collectivism (Singelis, Triandis, Bhawuk \& Gelfand, 1995) were administered to 167 Ss. The hypothesis that scores on the SCOI would be positively correlated with Vertical Individualism was supported. However, there was only partial support for the hypothesis that scores on the SCOI would be positively correlated with Indi-vidualism, as the SCOIscores had the same relationship with collectivism - which was unexpected.}, language = {en} } @article{SaundersMunro, author = {Saunders, Shaun and Munro, Don}, title = {An exploratory look at Fromm's marketing character and individualism/collectivism}, series = {Social Behavior and Personality, Vol. 29, No. 2 (2001), pp. 153-158. [Online ISSN 1179-6391] [doi.org/10.2224/sbp.2001.29.2.153]}, journal = {Social Behavior and Personality, Vol. 29, No. 2 (2001), pp. 153-158. [Online ISSN 1179-6391] [doi.org/10.2224/sbp.2001.29.2.153]}, abstract = {Instruments designed to measure Fromm's marketing character (SCOI; Saunders \& Munro, 2000) and the vertical and horizontal dimensions of Individualism and Collectivism (Singelis, Triandis, Bhawuk \& Gelfand, 1995) were administered to 167 Ss. The hypothesis that scores on the SCOI would be positively correlated with Vertical Individualism was supported. However, there was only partial support for the hypothesis that scores on the SCOI would be positively correlated with Individualism, as the SCOI scores had the same relationship with Collectivism - which was unexpected.}, language = {en} } @article{Saunders, author = {Saunders, Shaun}, title = {Fromm's Marketing Character and Rockeach Values}, series = {Social Behavior and Personality, Vol. 29, No. 2 (2001), pp. 191-195. [Online ISSN 1179-6391] [doi.org/10.2224/sbp.2001.29.2.191]}, journal = {Social Behavior and Personality, Vol. 29, No. 2 (2001), pp. 191-195. [Online ISSN 1179-6391] [doi.org/10.2224/sbp.2001.29.2.191]}, abstract = {The twentieth century is notable for the widespread growth of market-driven economies which have been associated with dramatic shifts in values both within and across cultures. The present study (N=101) aimed to assess the relationship between a measure of Fromm's (1955) marketing character (the SCOI) and Rokeach values. The hypothesis that the Rokeach value >Equality< would be ranked low when considered in terms of scores on the SCOI was supported, suggesting that social comparisons made in the consumer domain are made with the aim of determining relative success or failure rather than equality.}, language = {en} } @article{MunroSaunders, author = {Munro, Don and Saunders, Shaun}, title = {The Construction and Validation of a Consumer Orientation Questionnaire (SCOI) Designed to Measure Fromm's (1955) >Marketing Character< in Australia}, series = {Social Behavior and Personality, Vol. 28 (No. 3, 2000), pp. 219-240.}, journal = {Social Behavior and Personality, Vol. 28 (No. 3, 2000), pp. 219-240.}, abstract = {Instruments designed to measure Fromm's marketing character (SCOI; Saunders \& Munro, 2000) \& the vertical \& horizontal dimensions of Individualism \& Collectivism (Singelis, Triandis, Bhawuk \& Gelfand, 1995) were administered to 167 Ss. The hypothesis that scores on the SCOI would be positively correlated with Vertical Individualism was supported. However, there was only partial support for the hypothesis that scores on the SCOI would be positively correlated with Indi-vidualism, as the SCOIscores had the same relationship with collectivism - which was unexpected.}, language = {en} }