TY - JOUR A1 - Matković, Sanja T1 - The construction of identity in a consumerist society: Delillo’s Jack Gladney [Konstrukcija identiteta u konzumerističkom društvu: DeLillov Jack Gladney] [application of Fromm's theories to art] T2 - Anafora: Časopis za znanost o književnosti, Vol. 2, No. 2 (2015), pp. 163-179. [Online ISSN 2459-5160] [hrcak.srce.hr/file/226914] N2 - This paper deals with the construction of the postmodern identity of Jack Gladney, the main character in Don DeLillo’s >White Noise< (1985). Employing (post)modern, social psychology, and psychoanalytic theories of Zygmunt Bauman, Erich Fromm, Jean Baudrillard, and Gilles Lipovetsky, it analyzes the construction of Gladney’s character through his social roles as professor, husband, and consumer in the narrow sense of the word in order to deduce that his consumerist practices have spread to all aspects of his life. This reading reveals a new interpretation of Gladney’s fear of death; it shows that Gladney’s thanatophobia represents a consequence of his atheistic worldview. Namely, unable to find a haven in religion, he unsuccessfully seeks the meaning of life and death elsewhere, mainly in consumerism, which is identified as the source of his alienation from himself, people, and God. This paper suggests that numerous problems of postmodern life are caused by the lack of faith in God and proposes a conclusion that religion itself could be the answer to the difficulties faced by postmodern individuals with fragmented identities such as Jack Gladney. N2 - Ovaj rad bavi se pitanjem konstrukcije postmodernog identiteta Jacka Gladneya, glavnog lika u Don DeLillovom romanu Bijela buka (1985). Koristeći se (post)modernim, socijalno-psihološkim i psihoanalitičkim teorijama Zygmunta Baumana, Ericha Fromma, Jeana Baudrillarda i Gillesa Lipovetskog, rad analizira konstrukciju Gladneyeva lika kroz njegove društvene uloge profesora, supruga i potrošača u užem smislu riječi kako bi došao do zaključka da su se Gladneyevi konzumeristički postupci proširili na sve aspekte njegovog života. Ovo iščitavanje DeLillova djela otkriva novu interpretaciju Gladneyeva straha od smrti; ono pokazuje da Gladneyeva tanatofobija predstavlja posljedicu njegova ateističkog svjetonazora. Naime, s obzirom da ne može pronaći utočište u religiji, on bezuspješno traži značenje života i smrti drugdje, prvenstveno u konzumerizmu, koji je identificiran kao izvor Gladneyeva otuđenja od sebe, ljudi i Boga. Ovaj rad ukazuje na činjenicu da su brojni problemi postmodernog života uzrokovani nedostatkom vjere u Boga te donosi zaključak da bi vjera mogla biti rješenje za sve poteškoće s kojima se susreću postmoderni pojedinci s fragmentiranim identitetom, kao što je Jack Gladney Y1 - 2015 UR - https://opus4.kobv.de/opus4-Fromm/frontdoor/index/index/docId/37860 ER -