@article{Woodall2012, author = {Tony Woodall}, title = {Driven to excess? Linking calling, character and the (mis)behaviour of marketers}, journal = {Marketing Theory, Vol. 12, No. 2 (2012), pp. 173-191. [Online ISSN 1741-301X] [doi.org/10.1177/1470593111418797]}, year = {2012}, }