@article{SaundersMunro2001, author = {Shaun Saunders and Don Munro}, title = {An exploratory look at Fromm's marketing character and individualism/collectivism}, journal = {Social Behavior and Personality, Vol. 29, No. 2 (2001), pp. 153-158. [Online ISSN 1179-6391] [doi.org/10.2224/sbp.2001.29.2.153]}, year = {2001}, }