@article{Betrand1969, author = {R. Betrand}, title = {Les Chicanes de la Course au Bonnheur Americain}, journal = {La Soci{\´e}t{\´e} de Consommation, Paris (Librairie Jules Tallandier), Vol. 26 (No. 37, 1969), pp. 65-86.}, year = {1969}, }