A Survey on Reputation Systems for Artificial Societies

The Internet has caused a revolution in trading. Especially cheap items are now easy to buy and sell on the Internet. As a consequence, sellers nowadays offer a wide range of products on the web, creating an abundance of choice for consumers. Consumers have the opportunity to browse on different auction sites for the item they really want. Along with this success story, however, came the stories of people being cheated by fraudulent online sellers. These frauds cover a range from not delivering The Internet has caused a revolution in trading. Especially cheap items are now easy to buy and sell on the Internet. As a consequence, sellers nowadays offer a wide range of products on the web, creating an abundance of choice for consumers. Consumers have the opportunity to browse on different auction sites for the item they really want. Along with this success story, however, came the stories of people being cheated by fraudulent online sellers. These frauds cover a range from not delivering what has been promised, the overrating of a product´s condition, to deliberate acts of theft. They are a result of so-called asymmetric information. Trust and reputation mechanisms are intended to address this asymmetric information distribution. This article surveys the most common trust and reputation systems.show moreshow less

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Metadaten
Institutes:Wirtschaftswissenschaften
Author: Tina Balke, Stefan König, Torsten Eymann
Year of Completion:2009
Series (Volume number) Bayreuther Arbeitspapiere zur Wirtschaftsinformatik (46)
SWD-Keyword:Computersicherheit; Electronic Commerce; Vertrauen
Dewey Decimal Classification:330 Wirtschaft
URN:urn:nbn:de:bvb:703-opus-6169
Document Type:Report
Language:English
Date of Publication (online):28.10.2009