Influencers With a Purpose: How Climate Change Activists Communicate on Social Media

  • This paper focuses on Instagram communication strategies of climate activists and compares them to the influencer market. As social media has become a staple of our lives it is important to find ways to spread vital information, such as climate change, online to educate and inform more people. I analysed a small sample of climate activists with an active Instagram account and saw how, what, and why they communicate on social media.

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Metadaten
Author: Arsenii Efremenko
URN:urn:nbn:de:0298-opus4-12023
Referee:Prof. Dr. Brigitte Biehl, Prof. Dr. Svenja Tams
Document Type:Bachelor Thesis
Language:English
Date of Publication (online):2022/09/02
Year of first Publication:2022
Publishing Institution:SRH Berlin University of Applied Sciences
Granting Institution:SRH Berlin University of Applied Sciences
Date of final exam:2022/03/25
Release Date:2022/09/02
Tag:Climate Activists; Climate Change; Creative Industries Management; Influencer; Instagram; Social Media
Note:
Das Einverständnis zur Veröffentlichung des Volltextes liegt der Bibliothek vor.
Consent to publish the full text has been given to the library.
JEL-Classification:Z Other Special Topics
Licence (German):License LogoCreative Commons - CC BY-NC-ND - Namensnennung - Nicht kommerziell - Keine Bearbeitungen 4.0 International
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