Influencers With a Purpose: How Climate Change Activists Communicate on Social Media
- This paper focuses on Instagram communication strategies of climate activists and compares them to the influencer market. As social media has become a staple of our lives it is important to find ways to spread vital information, such as climate change, online to educate and inform more people. I analysed a small sample of climate activists with an active Instagram account and saw how, what, and why they communicate on social media.
Author: | Arsenii Efremenko |
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URN: | urn:nbn:de:0298-opus4-12023 |
Referee: | Prof. Dr. Brigitte Biehl, Prof. Dr. Svenja Tams |
Document Type: | Bachelor Thesis |
Language: | English |
Date of Publication (online): | 2022/09/02 |
Year of first Publication: | 2022 |
Publishing Institution: | SRH Berlin University of Applied Sciences |
Granting Institution: | SRH Berlin University of Applied Sciences |
Date of final exam: | 2022/03/25 |
Release Date: | 2022/09/02 |
Tag: | Climate Activists; Climate Change; Creative Industries Management; Influencer; Instagram; Social Media |
Note: | Das Einverständnis zur Veröffentlichung des Volltextes liegt der Bibliothek vor. Consent to publish the full text has been given to the library. |
JEL-Classification: | Z Other Special Topics |
Licence (German): | Creative Commons - CC BY-NC-ND - Namensnennung - Nicht kommerziell - Keine Bearbeitungen 4.0 International |