Beyond culture or beyond control? Reviewing the use of Hall’s high-/low-context concept

  • This paper reviews Edward T. Hall’s influential concept of high-/low-context communication and its use in cross-cultural research. Hall’s concept suggests that individuals combine preprogrammed culture specific context and information to create meaning. The use of context is argued to vary across cultures and country classifications have been attached to Hall’s concept. These country rankings have evolved over time classifying (national) cultures as ‘high-context’ (HC) and ‘low-context’ (LC). Since future studies employing Hall’s context idea as an underlying framework in cross-cultural research need to rely on a valid and reliable country classification, our study analyses literature relateThis paper reviews Edward T. Hall’s influential concept of high-/low-context communication and its use in cross-cultural research. Hall’s concept suggests that individuals combine preprogrammed culture specific context and information to create meaning. The use of context is argued to vary across cultures and country classifications have been attached to Hall’s concept. These country rankings have evolved over time classifying (national) cultures as ‘high-context’ (HC) and ‘low-context’ (LC). Since future studies employing Hall’s context idea as an underlying framework in cross-cultural research need to rely on a valid and reliable country classification, our study analyses literature related to Hall’s HC/LC concept. Based on a systematic review, we particularly question whether the country classification attached to Hall’s concept is built on rigorous and substantiated findings. Our study shows that most previous research that utilized HC/LC country classifications is based on seemingly less-than-adequate evidence. Mixed and often contradictory findings reveal inconsistencies in the conventional country classifications and show that they are flawed or, at best, very limited.show moreshow less

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Metadaten
Author:Markus G. Kittler, David Rygl, Alex Mackinnon
URN:urn:nbn:de:bvb:29-opus-38542
Document Type:Article
Language:English
Date of Publication (online):2012/11/09
Publishing Institution:Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU)
Release Date:2012/11/09
Tag:Hall; communication; high-context; low-context; national culture
SWD-Keyword:-
Original publication:International Journal of Cross Cultural Management 11.1 (2011): S. 63-82. 08.11.2012 <http://ccm.sagepub.com/content/11/1/63>
Institutes:Rechts- und Wirtschaftswissenschaftliche Fakultät -ohne weitere Spezifikation-
Dewey Decimal Classification:650 Management und unterstützende Tätigkeiten
Collections:Allianzlizenzen 2011

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