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- Lehrstuhl für Politikwissenschaft, insbesondere Politische Soziologie (9)
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9 search hits
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The role of personal values and basic traits in perceptions of the consequences of immigration: A three-nation study
(2012)
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Michele Vecchione
Gianvittorio Caprara
Harald Schoen
Josè Luis Gonzàlez Castro
Shalom H. Schwartz
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Online Campaigning in Germany: The CDU Online Campaign for the General Election 2009 in Germany
(2012)
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Andreas Jungherr
- The German election year 2009 saw the first attempts by political parties to include Web 2.0 services in their online campaigns. The 2009 election therefore offers the opportunity to examine how political parties outside the USA – where online campaigning has become commonplace – choose to use online tools in their campaigns. This paper examines the online campaign of the German Christian Democratic Union (CDU) with a special focus on the campaign's use of Web 2.0 services. The different elements of the campaign will be discussed with regard to three basic functions of online campaigning provided by the relevant literature: 1) presence in the online information space; 2) support of the infrastructure of politics; 3) creation of symbols for political support and participation. This paper shows that these functions were all present in the CDU's use of online tools in the campaign of 2009
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Is GOTV a universally applicable answer for campaigns to the challenge of fragmented audiences?
(2012)
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Andreas Jungherr
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The political click : political participation through e-petitions in Germany
(2010)
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Andreas Jungherr
Pascal Jürgens
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Two indicators, one conclusion: on the public salience of foreign affairs in pre- and post-unification Germany
(2011)
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Harald Schoen
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The interplay of theory and observation: a proposition for structured research on human behavior on the web
(2009)
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Pascal Jürgens
Andreas Jungherr
Benjamin Heitmann
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Picking the Right One in a Transient World
(2010)
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Dan Schultz
Andreas Jungherr
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The German federal election of 2009 : The challenge of participatory cultures in political campaigns
(2012)
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Andreas Jungherr
- Increasingly, political actors have to act in online communication environments. There they meet overlapping networked publics with different levels of participatory cultures and varying expectations of participation in the (re)making and co-production of political content. This challenges political actors used to a top-down approach to communication. Meanwhile, online users are increasingly politically involved as legislatures all over the world become more active in regulating communication environments online. These new political actors often share participatory practices and have high levels of new media skills. Now they are challenged to adapt these bottom-up participatory cultures to the traditional political environment. This paper examines these adaption processes by examining three examples from the campaign for the German federal election of 2009. These examples include the attempt of Germany's conservative party (CDU) to encourage their supporters to adapt participatory practices, the German Social Democrats' (SPD) top-down production and distribution of online content that mimicked the look and feel of user-generated content, and the bottom-up emergence of political flash mobs.
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Why the Pirate Party Won the German Election of 2009 or the Trouble With Predicionts: A Response to Tumasjan, A. , Sprenger ,T.O., Sander, P.G., & Welpe, I.M. "Predicting Elections With Twitter: What 140 Characters Reveal About Political Sentiment"
(2012)
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Andreas Jungherr
Pascal Jürgens
Harald Schoen